Video marketing has all the bells and whistles to draw viewers, including sound, graphics, music, and other captivating aspects. By 2023, it is anticipated that adults would view 80 minutes of digital content daily, 70% of which will be highly-engaging video content. So, if marketers want to create a social media or any other type of successful marketing strategy, they must keep this in mind.
Thankfully, there are many applications for video in today’s digital marketing landscape. It’s now simpler than ever to dangle a toe in the realm of video marketing because of the development of live-streaming videos and the accessibility of editing software.
If you don’t know how and where to start, here’s how to build a video marketing strategy for your business from scratch.
Define Your Video Marketing Objectives
Setting objectives is necessary at the outset of every new marketing campaign. What goals do you have for your videos? To avoid feeling overwhelmed when you first start, you should simply set a few goals. Brand awareness would be an example of a video marketing objective.
Your video marketing plan, however, may go beyond simply helping a prospect become aware of your business by using the correct screenplay and creativity. Additionally, it may assist them in the decision-making phase of the buying process, inform clients about their recent acquisition, and support a brand’s advocacy initiatives.
Select Your Platforms
There is lots of space to use video in your strategy because each significant social media network has its type of video formatting it supports.
Start with the platforms where you already have established audiences, even if you have never used video in any form. The top platforms that consumers and companies anticipate using most during the upcoming year are Facebook, Youtube, Instagram, Snapchat, and TikTok. Any one of these five platforms is a fantastic place to start when developing your video marketing plan, but we would be negligent if we didn’t highly advise you to start with TikTok.
Having over 1 billion monthly active users, TikTok has undeniably contributed to the rise in popularity of short-form video and has become one of the web’s most beloved applications. So, obtaining TikTok followers on the platform should be one of your primary objectives. The best way to go about this is to hire a social media agency that focuses on organic growth. Additionally, you should try following the platform’s most recent trends. Duets, one of the app’s collaborative capabilities, and the complex culture generated by TikTok trends and sounds provide marketers with additional opportunities to be inventive with their video marketing.
Plan The Creation Of The Content
A robust content development strategy can ultimately save you both time and money. You must decide how to make and film videos using a spreadsheet or the more traditional pen and paper for planning.
Analyze the post-production and content creation alternatives available to you. The tension will be significantly reduced by working with a video production agency that will work with you on achieving your goals. You only need to provide direction; they will oversee all the planning and permissions.
But if you intend to handle everything internally, you’ll need to consider all the stages involved in making a good video. Especially if this is one of your first attempts to put together an extensive video content plan, you’ll notice some ways you need to alter it or items you missed earlier as you go through the content plan. It’s time to move on to post-production when a sound strategy has been implemented.
Recognize The Requirements Of Post-Production
After shooting your videos, set some time aside for post-production as well, especially if your videos will be used for advertisements or require more intensive editing. Simply editing scenes and putting them back together into music is not what is meant by post-production. It also has extras like call-to-action windows, text overlays, and closed captioning. You will require more time the more you film and the more professionally you want your video to be produced.
On the other hand, only minor post-production modifications will be required for specific videos. For instance, if you broadcast a Facebook Live, the video is made public immediately. Not much else may be changed outside the caption and title.
Nevertheless, most videos that will get uploaded should definitely go through post-production. For instance, on YouTube, you may add tags, closed captions in different languages, comprehensive captions, and more.
Knowing And Analyzing Metrics
The most crucial phase in every plan is the last one: assessing it. Without looking at the data related to a video, you won’t be able to tell how well it does. How many views are there? How old is the average viewer of your video efforts? The shares, likes, and remarks?
Before you begin production, it’s critical to understand the varied sets of video metrics that each network and medium offers and go with the ones that provide the most chances for you to achieve your overall video marketing objectives and hit your desired KPIs.
Each platform includes built-in statistics that will let you know how well your video content performs. Your success measures should line up with the initial objectives that you set. For example, the appropriate statistics you should follow for a video that aimed to increase brand recognition may be impressions, views, and likes.
You now have all the information you need. A comprehensive walkthrough of the process of developing your video marketing plan. We have high hopes that this will serve as a source of creativity for your company as it prepares its next video content.